In September 1952, when Allen Pilgrim was asked by Bob Jennings, professional at Commonwealth Golf Club, what his clever invention for carrying golf bags was actually called. He decided that the pull-along nature was similar to the horse drawn buggy of his youth. Buggies went on to become a generic term in Australia.
After sales of some 4 million units over 60 years, Pilgrim and golf buggy have become interchangeable for many Australian golfers.Early years saw all production based in Pilgrim own Australian factories and all sales channelled through the original Slazenger marketing colossus. Golfers were treated to solid sensible products with such long-gone features as bicycle spoke wheels full pump up tyres, real leather bag straps and real rubber hand grips.
Foldaway model in 1960 had the same retail sticker price as today cost of living and inflation rises over half a century would price it today at nearly $1000! This in a time when no consumer electronics were available and air travel was a dream for most. In those very different times, Australian companies faced very little overseas competition due to government import barriers. The unimpressive foreign alternatives on offer helped propel Pilgrim to market dominance.
Then the world changed! Australia became a global economy. Pilgrim emerged from its first 50 years with an entirely different business mechanism under the management of the second and now third generation of Pilgrims and business partners. The long awaited range of entirely new, patented, Australian designed carbon fibre and chromemoly buggies is now moving into pre-production. This refreshingly new treatment of a uniquely Australasian golfing product (Pilgrim invented the seat buggy in the 1970s & brings variation to a world of lightweight aluminium types.